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27 / 07 / 2004
Joan Manuel Tresserras: Subsistence requires more than just resistance
Tresseras, a communications professor at the Autonomous University of Barcelona, insisted on the need for local cultures to promote themselves, even if this leads to stereotypes.
Joan Manuel Tresserras, communications professor at the Autonomous University of Barcelona, stated today at the Dialogue Globalization, Identity, Diversity that “in order to subsist, local cultures need to do more than just resist, because resistance can lead to isolation.”
According to the speech Tresserras gave at the session, “Is there a world culture? Media globalization and the culture of societies?”, local cultures “should enter a phase of promotion, to show the world their particular characteristics, even if this leads to stereotypes.”
Tresserras, who is also a member of the Broadcasting Council of Catalonia, stated that, “its not that there is a global culture, but rather local cultures exist in new global conditions.” He pointed out that, “it is crucial that local languages and cultures take advantage of the new technologies provided by globalization and create the industrial groundwork to promote themselves.” He added that, “all local cultures need to have a minimum of new local industry that enables them to subsist.”
According to professor Tresserras, even though “deterritorialization and they hybriding of identities are characteristic of our time, other territories and spaces are possible for living together, such as languages, which offer different perspectives—different ways of seeing the world, which is why they deserve to live on.”
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